About Us

Fractional finance leadership, built around you.

At FD4me, we believe finance should be more than numbers on a page — it should be the engine that drives clarity, confidence, and growth. We exist to give ambitious businesses access to board‑level financial leadership without the overhead of a full‑time hire.

Our network of fractional CFOs brings decades of experience across private equity, listed companies, and high‑growth ventures. We’ve led transformations, guided exits, and built finance functions that don’t just keep pace with growth — they enable it.

Clarity

We cut through complexity, giving leaders the insight they need to make confident decisions.

Our Philosophy

Control

We embed systems, processes, and governance that create stability and resilience.

Value

We focus on outcomes that matter: growth, investor confidence, and long‑term enterprise value.

How We Work

We partner with founders, boards, and investors to:

  • Strengthen financial control and reporting

  • Unlock commercial insight and decision support

  • Prepare businesses for funding, acquisition, or exit

  • Build high‑performing finance teams

  • Align finance with strategy, operations, and brand

Every engagement is tailored, flexible, and collaborative. Whether you need a steady hand through change, or a strategic partner to accelerate growth, FD4me provides the right expertise at the right time.

Why FD4me

  • Experience you can trust: Our CFOs have led finance functions in PE‑backed, listed, and high‑growth businesses.

  • A network of leaders: Beyond finance, we’re building partnerships with fractional HR, legal, and operations specialists to deliver joined‑up leadership.

  • Outcome‑driven: We measure success by the clarity, control, and value we create for our clients.

Our Promise

We don’t just provide finance expertise — we provide confidence. Confidence that your business is in control, your strategy is supported, and your growth is sustainable.

  • John is an FCA‑qualified CFO with over 30 years’ experience leading finance and operations across insurance, financial services, and technology‑enabled businesses. As founder of FD4me, he blends strategic vision with hands‑on execution, helping ambitious companies unlock growth, control, and long‑term value. With a track record in private equity, M&A, and finance transformation, John partners with boards and investors to deliver clarity, scalability, and measurable results.

  • Hugh is a seasoned finance leader with deep expertise in manufacturing, engineering, and climate transition sectors. He has guided businesses through growth, restructuring, and international expansion, combining strategic insight with practical execution. Skilled in ERP implementation, governance, and mentoring, Hugh partners with management teams and investors to strengthen transparency, improve performance, and build long term enterprise value.

  • Alan is an experienced accountant with over 30 years’ experience of supporting businesses through change, growth, and restructuring. With cross‑sector expertise and a pragmatic, solutions‑oriented approach, he ensures financial systems deliver both compliance and strategic clarity. Alan’s calm, pragmatic style and deep technical expertise make him a trusted partner for boards and founders navigating compliance, growth, and operational complexity. His focus is on clarity, consistency, and long‑term value creation.

  • Ian is a trusted accountant and SME advisor with over 30 years’ experience supporting businesses across manufacturing, retail, and professional services. As Partner at Business Bar since 2008, he combines technical precision with practical insight—helping owner‑managed businesses navigate compliance, growth, and strategic decision‑making. Ian’s collaborative style and commitment to clarity make him a valued ally to both clients and fractional CFOs.

Meet the Team

Join Us

At FD4me, we believe financial leadership should be accessible, strategic, and transformative. Our Fractional FDs deliver full time impact on a flexible basis—helping ambitious, owner managed, and PE backed businesses unlock clarity, control, and long-term value.

We’re now looking to expand our team of exceptional FDs and CFOs.

If you are:

  • An experienced finance leader with a track record in scaling, restructuring, or value creation

  • Excited by the flexibility and variety of a portfolio career

  • Passionate about partnering with founders, boards, and investors to drive growth

…then FD4me could be the perfect platform for you.

What we offer:

  • A collaborative network of like-minded FDs and CFOs

  • Access to proven frameworks and tools that eliminate ambiguity and accelerate delivery

  • A brand and platform that connects you with businesses who need your expertise

  • The opportunity to shape the future of finance for ambitious companies

At FD4me, you’re not just another consultant—you’re part of a movement redefining how financial leadership is delivered. 

If you’re ready to explore a new way of working, let’s talk. Send me a message or visit www.fd4me.co.uk/contact.

Together, this team represents FD4me’s philosophy: accessible, strategic, and transformative financial leadership that delivers full time impact on a fractional basis.